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What's in it for them

Some examples of how to define 'what's in it for them’ for your customer advocates
  • Network with other Customers to learn about their successes and initiatives – via Meetups Virtual and in person, and an exclusive Slack channel or community platform.
  • Gain insider access to product roadmap, as well as provide input on current and future products and services - could also include face time with leadership
  • Free Certification or Consult services for advocates if that applies
  • Showcase the innovative things they are doing.