What's in it for them

Some examples of how to define 'what's in it for them’ for your customer advocates

• Network with other Customers to learn about their successes and initiatives – via Meetups Virtual and in person, and an exclusive Slack channel or community platform.

• Gain insider access to product roadmap, as well as provide input on current and future products and services - could also include face time with leadership

• Free Certification or Consult services for advocates if that applies

• Showcase the innovative things they are doing.