Building a Customer Program

Activity types willing to do

• Activity Types represent the different ways that customers can engage with the company and each other when they participate in the customer voice program.

• Each Activity Type has an Engagement Score, which represents the score that a customer receives for participating in this Activity, and is used to calculate Customer Engagement Scores.

• The Admin user can change the label and the Engagement Score for predefined Activity Types, and assign a label and Engagement Score for new Activity Types she creates.

Activity Types Examples	Engagement Score Examples
Provide feedback	10
Provide input on product/service	10
Share experiences with peers	20
Network with peers	20
Share examples of value received	30
Provide a quote	10
Do a live interview	50
Take a customer reference call	40
Speak at an industry event	50
Speak at a customer event	50
Speak on a webinar	30
Attend a customer event	25
Attend a webinar	15
Join CAB	20
Attend a CAB meeting	30
Speak with an industry analyst	35
Speak with the press	30
Receive an award or recognition	40
Receive an appreciation gift	10
Write a peer review	20