# Building a Customer Program

* Activity Types represent the different ways that customers can engage with the company and each other when they participate in the customer voice program.
* Each Activity Type has an Engagement Score, which represents the score that a customer receives for participating in this Activity, and is used to calculate Customer Engagement Scores.
* The Admin user can change the label and the Engagement Score for predefined Activity Types, and assign a label and Engagement Score for new Activity Types she creates.

| Activity Types Examples          | Engagement Score Examples |
| -------------------------------- | ------------------------- |
| Provide feedback                 | 10                        |
| Provide input on product/service | 10                        |
| Share experiences with peers     | 20                        |
| Network with peers               | 20                        |
| Share examples of value received | 30                        |
| Provide a quote                  | 10                        |
| Do a live interview              | 50                        |
| Take a customer reference call   | 40                        |
| Speak at an industry event       | 50                        |
| Speak at a customer event        | 50                        |
| Speak on a webinar               | 30                        |
| Attend a customer event          | 25                        |
| Attend a webinar                 | 15                        |
| Join CAB                         | 20                        |
| Attend a CAB meeting             | 30                        |
| Speak with an industry analyst   | 35                        |
| Speak with the press             | 30                        |
| Receive an award or recognition  | 40                        |
| Receive an appreciation gift     | 10                        |
| Write a peer review              | 20                        |