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Building a Customer Program

Activity types willing to do
  • Activity Types represent the different ways that customers can engage with the company and each other when they participate in the customer voice program.
  • Each Activity Type has an Engagement Score, which represents the score that a customer receives for participating in this Activity, and is used to calculate Customer Engagement Scores.
  • The Admin user can change the label and the Engagement Score for predefined Activity Types, and assign a label and Engagement Score for new Activity Types she creates.
Activity Types Examples
Engagement Score Examples
Provide feedback
10
Provide input on product/service
10
Share experiences with peers
20
Network with peers
20
Share examples of value received
30
Provide a quote
10
Do a live interview
50
Take a customer reference call
40
Speak at an industry event
50
Speak at a customer event
50
Speak on a webinar
30
Attend a customer event
25
Attend a webinar
15
Join CAB
20
Attend a CAB meeting
30
Speak with an industry analyst
35
Speak with the press
30
Receive an award or recognition
40
Receive an appreciation gift
10
Write a peer review
20