Understanding Stories and Boards

Stories are structured customer advocacy assets that organize customer proof points, testimonials, and success narratives.

Boards are curated collections of Stories created for specific audiences. Examples of Board Usage • Sales enablement • Executive presentations • Industry-specific proof points • Product-focused references • Event preparation Benefits of Stories and Boards • Faster content discovery • Better sales adoption • Stronger storytelling consistency • Easier executive access • Improved customer proof organization Best Practices • Keep Stories concise • Include measurable outcomes • Organize Boards strategically • Update outdated content regularly • Tag Stories consistently