> For the complete documentation index, see [llms.txt](https://docs.slapfive.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.slapfive.com/getting-started/slapfive-best-practices/slapfive-self-guide-enablement/workstreams-and-workflow-automations/advocacy-workstream/understanding-campaigns.md).

# Understanding Campaigns

Campaigns in SlapFive are not simply marketing campaigns. Campaigns act as centralized containers that organize customer engagement activity.

**Campaigns may support:**\
• Product launches\
• Review generation\
• Advocacy activation\
• Event participation\
• Referral programs\
• Story collection\
• Customer engagement initiatives\
\
**Why Campaigns Matter Campaigns help organizations:**\
• Track engagement activity\
• Organize outreach efforts\
• Measure participation\
• Report on outcomes\
• Coordinate multiple advocacy motions\
\
**Campaign Structure Best Practices**\
• Build campaigns around business goals\
• Avoid unnecessary campaign duplication\
• Use naming conventions consistently\
• Segment audiences strategically\
• Define success metrics upfront\
\
**Examples of Multi-Use Campaigns**\
One campaign may support multiple activities, such as collecting reviews, gathering stories, and identifying speakers during a product launch initiative.

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