Understanding Campaigns

Campaigns in SlapFive are not simply marketing campaigns. Campaigns act as centralized containers that organize customer engagement activity.

Campaigns may support: • Product launches • Review generation • Advocacy activation • Event participation • Referral programs • Story collection • Customer engagement initiatives Why Campaigns Matter Campaigns help organizations: • Track engagement activity • Organize outreach efforts • Measure participation • Report on outcomes • Coordinate multiple advocacy motions Campaign Structure Best Practices • Build campaigns around business goals • Avoid unnecessary campaign duplication • Use naming conventions consistently • Segment audiences strategically • Define success metrics upfront Examples of Multi-Use Campaigns One campaign may support multiple activities, such as collecting reviews, gathering stories, and identifying speakers during a product launch initiative.