> For the complete documentation index, see [llms.txt](https://docs.slapfive.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.slapfive.com/getting-started/slapfive-best-practices/slapfive-self-guide-enablement/workstreams-and-workflow-automations/advocacy-workstream/designing-your-customer-advocacy-program.md).

# Designing Your Customer Advocacy Program

A successful advocacy program requires clear structure, ownership, and operational alignment.

**Key Program Design Questions**\
• Who qualifies as an advocate?\
• What actions do you want customers to take?\
• Who approves customer participation?\
• What incentives will be used?\
• What metrics define success?\
\
**Core Advocacy Workstreams**\
• References\
• Reviews\
• Referrals\
• Customer stories\
• Community engagement\
• Customer advisory boards\
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**Program Maturity**\
Early-stage programs often begin with references and reviews. More mature programs expand into scalable storytelling, executive advocacy, and pipeline influence reporting.\ <br>